Chris Rosica, president and CEO of Rosica Strategic Public Relation ,a national PR Agency, is a recognized public relations and marketing expert, speaker and author. He is passionate about entrepreneurship and helping businesses grow, adapt to change, outpace the competition and improve internal and external communications. Rosica’s national PR firm serves a variety of industries and specializes in media relations, message development, cause-related marketing, crisis communications/planning and online marketing as a means of building brand awareness. An authority on cause marketing, Rosica also authored The Authentic Brand (Noble Press), which details how highly prominent business leaders identify marketing and trade secrets that have helped them edge out their competition, generate extreme customer loyalty, unparalleled media attention, viral word-of-mouth, and unprecedented brand equity. He is a frequent keynote speaker, media trainer and public speaking coach who teaches CEOs, salespeople, corporate and nonprofit executives and higher-ed students. Rosica has lectured at Fordham, Seton Hall and PACE universities and numerous other colleges and universities. As part of a symposium for the Young Presidents’ Organization (YPO) and the Entrepreneurs’ Organization (EO), Rosica received high accolades for his interview with renowned CEO Jack Welch. Rosica is past president of New York’s Young Entrepreneurs’ Organization, chairs the public relations committee for EO Global, and serves on the boards of Boys & Girls Clubs in New Jersey and United Way of Essex & West Hudson. In 2006, he completed “Birthing of Giants,” an exclusive three-year course on entrepreneurship at MIT sponsored by EO in conjunction with Inc. Magazine and the MIT Enterprise Forum. He was recently inducted into Leadership New Jersey, which joins the state’s corporate, government and nonprofit leaders to affect positive change. Rosica is a graduate of Florida International and Johnson & Wales Universities and lives in New Jersey with his wife, Wendy, daughter and son.