The Authentic Brand gives a behind-the-scenes look at a dozen of today’s top entrepreneurs to discover their leadership, management and marketing triumphs and lessons. Because of the insights revealed by our interviewees, the take-home value in The Authentic Brand is remarkable and applicable to all types of businesses, regardless of size or industry: After all, leadership and marketing are universal and transcend industry nuances. Each pioneer has risen to the top amidst an abundance of competitors.