Rosica's experience in cause- related marketing provided is with valuable insight into this strategic PR practice. This helped us significantly with our Skate in School program, which is focused on fighting childhood obesity."
Marketing and Public Relations Manager, Rollerblade
The more you give, the more you get. Nowhere is this truer than in business. The companies which are truly devoted to doing good in the world also make a huge positive impact on their business. Rosica offers a compelling argument and clear guidance on turning good deeds into good strategy."
author of Start with Why: How Great Leaders Inspire Everyone to Take Action
The importance of corporate social responsibility (CSR) as a marketing tool first began to be recognized in the 1960's. Today, cause marketing, a CSR extension, is permanently ensconced as a key element in many corporate success stories. Rosica Strategic Public Relations, founded by John Rosica and now led by president and CEO Chris Rosica, has developed powerful cause marketing programs for its clients for more than thirty years."
consultant to public- relations firms, editor of Management Strategies for Public Relations Firms and author of Managing a Public Relations Firm for Growth and Profit
Need proof that cause marketing works? Because of the cause marketing campaign that Rosica developed, I received a multi-million-dollar endorsement. I enjoyed national media attention and was honored with a cover story on one of our nation’s most prominent magazines. And the charity Rosica partnered me with was bequeathed $1 million!”
Indianapolis 500 race car driver and advocate of The Seeing Eye Foundation
Cause-related marketing is a clever strategy for making sure your business has positive brand equity, and Rosica is the mastermind who shows you how to position your cause marketing campaign for ultimate success.”
Joe John Duran
author of Start It, Sell It & Make a Mint
Chris Rosica is the present and future of marketing excellence.”
Wally “Famous” Amos
Chris Rosica explores one of the most underutilized techniques in marketing. Well written and convincing."
Chairman of Ried & Ries, bestselling author